Obchodní strategie v průmyslovém podniku

Abstract

This thesis deals with business strategy in an industrial company. The theoretical part of the thesis deals with the definition of strategy, describes the principles of thinking strategy and process of creating the strategy. It also deals with the theoretical explanation of the external environment analysis and SWOT analysis. In the practical part there are results of analysis performed in the industrial company MORAVIA Stamping. These analyzes where used to evaluate the current situation and suggest possible improvements in this company.