Analýza nákupního chování na trhu internetových služeb

Abstract

The Purchase Behaviour Analysis on the Internet Services Market In my final bachelor work, which is called The Purchase Behaviour Analysis on the Internet Services Market, I decided to dedicate the single conception of the purchase behaviour, its attributes, importance and the function of the purchase behaviour. The aim of the work is identify customer needs, the price that customers are willing to pay for internet connection and properties, determine factors influencing consumers to buy and offers concrete proposal for the selected company. The second objective is to identify buying patterns of companies in the websites, the importance they attach to the websites, the prices of its implementation and design of concrete offers for the selected company. At the end of my work I mentioned the suggestions and references for the improvement of the position of the company in the Slovak market.