Identifikace eticko–ekonomických aspektů reklamy ve sféře podnikání

Abstract

Topic of this work is addressed to contemporary advertising from an ethical and economic point of view. There are definitions of ethics, morality and business ethics. This work also includes the informations about historical evolution of advertising and it is especially interested in regulations of advertising in the Czech republic. The common knowledge of ethics in advertising among society was searched with the help of quantitative method – the questionnare. The research proved that the majority of people is literally absorbed by advertisment and many of them founds it annoying and unethical. The results of the research also show us, that people don't take advertisment much serious due to disorientation in increasing commercial advertising and they incline to the opinion that advertisments don't affect their judgment, which could be harmful for companies's economic.