Stanovení exportní marketingové strategie české firmy

Abstract

The objective was ascertain the current status of export marketing strategy. What is being promoted and subsequently the success of this strategy, using analysis of sales. The methodology of this study is based on data prediction usingtime series analysis. The proposals for changes in the export marketing strategies are recommended in the activities to be helpful for ISMM Ltd. to get more customers from other retribution than just from the of segment agricultural techniques, which is currently focusing most.