Návrh marketingové strategie vybraného průmyslového podniku

Abstract

The bachelor thesis focuses on the evaluation of the current situation of the selected company Střechy Šanda s.r.o. and includes a proposal for a marketing strategy that would strengthen the current market position. The thesis describes the theoretical starting points that deal with the external and internal environment, its analyzes, marketing research and marketing strategies using the available literature. The lessons learned are used in the practical part of the analysis and marketing research. Based on the results of analyzes and research, the most favorable marketing stratégy. At the end of this thesis are presented suggestions and recommendations with a new marketing strategy to increase the competitiveness of the company.