Analýza marketingové komunikace firmy na trhu mobilních telefonů

Abstract

The theme of the bachelor thesis is an analysis of marketing communication on the mobile phone market, specifically the Mobil City Ltd. company. The main aim was to determine, whether any tools of marketing communication of Mobil City Ltd. were registered, possibly which ones. Partial aids were to assess the satisfaction with chosen factors, which create the environment of the store and to find out how did respondents learn about the company and from where they are getting needed information. The analysis was done through personal questioning. The quota sampling was chosen as a sampling technique, which falls under techniques called quasirepresentative. The research has shown that majority of the registered marketing communication is limited to the web site presentation and social network. When entering the store, the first thing that attracts is its looks and design. Majority of respondents learned about Mobil City Ltd. by chance at the Nová Karolína shopping center and get information directly at the place of business.