Analýza podniku a zhodnotenie jeho konkurencieschopnosti v spracovateľskom priemysle

Abstract

The diploma thesis deals with the analysis of a selected company and the evaluation of its competitiveness in the manufacturing industry. It is divided into a theoretical part with the definition of concepts and procedures as a basis for the second, practical part, in which the definitions and the procedures are implemented. An immediate part of the analysis of a company's competitiveness is its strategic analysis, the aim of which is to analyze the effects of the business environment on the operation and future development of the company. These effects are evaluated using an external analysis of the macroenvironment by PEST analysis, the mesoenvironment by Porter's 5 forces analysis and the microenvironment by financial analysis. After evaluating these effects, the company and its competitors are compared with the average values of the industry in the Spider analysis. All outputs from the performed analyses are applied into the SWOT analysis from which the strategy was generated. According to the strategy, at the end of the work, proposals and recommendations were defined for the company and its owners, which are to help improve the company's position in the market.