Analýza spotřebitelského chování na trhu nealkoholického sektu
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Date issued
Authors
Skácelová, Sandra
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901824
Abstract
The aim of my bachelor thesis was to analyse of consumer behavior on the market of soft drink champagne. I tried to discover, how customers behave in the existent trade, when they soft drink champagne, what is important for buy of soft drink champagne for them etc. I was made the marketing research for the company, which produces soft drink champagne. Based on the results arising from the research I have also proposed recommendations on how the company could streamline its production of soft drink champagne.
Description
Import 01/09/2009
Subject(s)
product, satisfaction., competition, soft drink champagne, consumer behaviour