Strategické řízení podniku
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Authors
Hajdíková, Nela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Strategic Management The aim of the work was drawn up on the basis of the analysis of the business environment and the analysis of the company to provide the corporate strategy for the company TERINVEST spol.sro , which organizes trade fairs. The work includes the definition of strategy and strategic management. The paper shows methods, both internal and external analysis used to create strategies that are subsequently applied.
Description
Import 26/06/2013
Subject(s)
strategy, business strategy, strategic analysis, business