Význam lidové a folklorní kultury pro cestovní ruch města Strážnice

Abstract

The theme of this bachelor is Importance of Folk and Folklore Culture for the Strážnice Town Tourism. The aim of the bachelor thesis is to analyze folk and folklore culture in Strážnice and its importance for development of tourism by using a questionnaire survey and the SWOT analysis. The theoretical part deals with the explanation of terms from section of tourism and traditional folk and folklore culture. The practical part is focused on the descripton of the town Strážnice, the analysis of the open-air museum and the importance of The International Folklore Festival for tourism in the town. The thesis concludes with suggestions and recommendations that should serve to improve and develop tourism in the town.