Optimalizace cen produktů z oxidované celulózy

Abstract

The diploma thesis is focused on pricing optimization of products from oxidized celullose. The diploma thesis consists of a theoretical and practical part. The theoretical part is focused on prices and its creation and characteristics of the company, which produces products from oxidized cellulose. The practical part is focused on secondary data analysis. In this part is monitored price progression for a certain period, progression of sales of product line in the Czech Republic and for selected products were created regression analysis, which examined the relationship between the producer price and coverage size.