Hodnocení efektivnosti hodnototvorného řetězce za účelem formulování strategie společnosti XZX, s.r.o.
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Šmiřák, Martin
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of this thesis is to create effectiveness evaluation of the value chain in order to formulate the strategy of XZX, s.r.o. company. The theoretical models of analytics methods will be introduced in the prefatory theoretical part. In the second practical part the effectiveness evaluation of the value chain of the company will be created and the results of this analysis will be used for the proposal of the future company strategy. The chosen strategy will be evaluated in the conclusion.
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Import 05/08/2014
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The value, the value for the customer, the value chain, the inovation, effectiveness, the power of the competition, Poter's five force Framework, analysis of internal environment, strenghts, weaknesses, opportunities, threates, SWOT analysis, strategy