Konkurenceschopnost malého podniku

Abstract

The focus of this diploma work is analysis competitive advantage companies VAE Therm, ltd. Aim of this work was perform evaluation competitive advantage and propose changes.

The competitive advantage is some from basic presumptions successful business. To be successful in today’s business environmental, which is dynamic and more and more globalizes.

The theoretical part is coming out from specialized literature and is mainly dealing with competition, competitive advantage, business environmental and methods, which were used in practical part.

The practical part is aimed to the characteristics of company. It was performed analyse competitive advantage companies VAE Therm, ltd. by the help of Porter’s analyses of competition environment, technical stocktaking, Pestle’s analyze, questionnaire research and SWOT analyse. Through this methods trying to find out, how is company competitive advantage.