Spracovanie strategickej analýzy obchodnej firmy

Abstract

This diploma thesis is about preparing strategic analysis for business company. It is divided into theoretical and practical part. In theoretical part are explained basic terms of strategic management. Also there are mentioned specific methods of strategic analysis. Next part is practical part which starts with characteristic of organization. Then there is analysis of internal and external environment which are made by chosen methods and techniques. The results of individual analysis are made and according to them are suggested advices and recommendations for the development of company.