Analýza marketingového mixu obce

Abstract

This bachelor thesis focuses on Analysis of Marketing Mix for Municipality. The theoretical part consists of defining the municipality, its territory, authorities and a detailed description of each tool extended marketing mix. The practical part focuses on the methodology of data collection, analysis, marketing mix municipality and subsequent recommendations. The primary information was obtained by a personal interview. The final aim of this work is to do the tools of marketing mix of the municipality more efective, which could help to the development of municipality and attract new visitors, too.