Rozvoj cestovného ruchu v Žilinskom kraji

Abstract

The goal of this thesis is to describe the current situation of the tourism in Žilina Region and on the base of the research and SWOT analysis to show the opportunities how further tourism development could spread in each region of Žilina Region. The thesis is divided into 6 chapters. The first chapter focuses on a methodology and goal of thesis. The second chapter describes tourism in general, the third chapter describes the Žilina Region. The fourth chapter focuses on the research of the oppoturnities and the fifth chapter describes a strategy of development in the region. In conclusion there are summarized the potential of the Žilina Region, the strategy of tourism development in regions and expressed my recommendations.