Ekonomické a strategické řízení ve vybrané průmyslové společnosti

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Vysoká škola báňská - Technická univerzita Ostrava

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The main aim of this thesis is the economic analysis processing in selected industrial company by using quantitative and qualitative methods, evaluation of the current economic situation and proposed measures to eliminate weaknesses. The partial aim is proposal for short-term financial plan. The teoretical part is focused on the definition of chosen methods of quantitative and qualitative economic analysis. The practical part is focused on aplication of these methods on selected industrial company. In the final part of this thesis is to evaluate the economic situation of the company, proposed measures to eliminate weaknesses and proposed short-term financial plan.

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Economic analysis, financial analysis, ratio indicators, SWOT analysis, PEST analysis

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