Analýza konkurence na trhu fitness center

Abstract

The theme of my Diploma thesis is Competition Analysis on the Fitness Centres Market. The chosen subjects are two biggest fitness centres in the territory of the city of Ostrava, Pure Jatomi Fitness and FIT PARK, formely known as Top Fitness XXL. Marketing research was effected through questionnaire survey. This thesis consists of a theoretical and a practical part. The theoretical part presents the findings from the literature relating to a choice of the theme. It is also concerned with the characterization of the chosen subjects, fitness market and macro-environment. The practical part refers to the information from the theoretical part. The results of the analysis served as the basis for the comparison of the quality of services in individual fitness centres. The last part of this thesis contains the evaluation of the results, the recommended suggestions and the strategies for both fitness centres.