Analýza komunikačního mixu výstav
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Kajnarová, Lucie
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Purpose of this work was to analyze the communication mix of exhibitions Holiday and Region 2010. First two chapters closer define terms - communication mix, fair and exhibition, exhibitions typology etc. To analyze the current state of the communication mix was used the questionnaire. Questionnaires are prepared for the two groups - the visitor and exhibitor. The last chapter includes suggestions and recommendations based on analysis of the survey, experience, knowledge, trends. This work consists of an introduction, five chapters and conclusion.
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Import 29/09/2010
Subject(s)
Exhibition, marketing mix, analysis, tourism, Holiday and Region, recommendations.