Analýza marketingového mixu hobby prodejny
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Vysoká škola báňská - Technická univerzita Ostrava
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The bachelor thesis deals with the analysis of the marketing mix of the hobby shop. The theoretical part deals with the characteristics of retail, marketing mix, especially with individual tools. In the practical part are presented the results of research mix marketing characteristic for hobby shops.
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Retail, marketing mix, product, price, products, promotion, people, place