Návrh marketingové komunikace pro zvýšení návštěvnosti kavárny

Abstract

The main aim of this diploma thesis was to determine customers' attitudes towards individual tools of marketing communication that BON BON Chocolaterie uses and to identify whether the level of communication given by the competitors is followed. A secondary aim was to suggest a new marketing communication based on results obtained by personal interviews. This new marketing communication proposal should lead to an increase in visitor numbers to the Cafeteria. The data was obtained by personal interviews and benchmarking method. Proposals mentioned in this diploma thesis should be a benefit to the executive director of the company BON caffé s.r.o. and almost all of the suggested recommendations should lead to an increase in visitor numbers.