Mezigenerační analýza na trhu cestovního ruchu

Abstract

The main theme of diploma thesis is Intergenerational Analysis on the Tourism Market. The aim of the thesis was to identify differences in consumer behavior between different generations surveyed in the tourism market. Marketing research was carried out by the questionnaire survey. The thesis is divided into a theoretical and a practical part. The theoretical part was described tourism market, consumer behavior and consumer generation. The practical part presents a compilation of the data obtained from an questionnaire survey. Based on the research results were characterized by consumer behavior among examinees generations. The conclusion was made typology of customers surveyed in generations and written proposals and recommendations for institutions working in tourism.