Návrh strategie a postupu její implementace ve společnosti AZX, s.r.o.

Abstract

The objective of the thesis is to perform a strategic analysis and propose a strategy for the company AZX s.r.o. In the theoretical part of the diploma thesis the basis of the strategic management and strategic analysis are introduced. The final steps of the strategy creation process, such as formulation of strategic analysis, selection of optimal strategy, implementation and monitoring, are included there. The practical part of the diploma thesis starts with the company introduction and further deals with a set of individual analyses that result into company strategy proposal. In the last part is then covered the strategy implementation and monitoring. The strategy design is nowadays, due to permanently changing business environment, a complex task. Companies must be able to react on market changes promptly, hence the strategy creation process appeals to be a consistently repeated process that represents a means to succeed in the highly competitive environment. Working on this diploma thesis allowed me to widen my knowledge and insight on the field of the strategic management and the executed assignment will be used for the company strategy design.