Marketing vybrané obce

Abstract

The topic of my thesis is Marketing selected municipalities. The aim of this work is the processing of marketing strategies for community Komarov and analyze the satisfaction of people in the community through marketing research. The work is divided into two parts, theoretical and practical. The theoretical parts are characterized by the general concepts of marketing towns and villages. The practical part describes the village Komarov, analysis of marketing environment and community analysis of the marketing mix. It is also used in the SWOT analysis and analysis being of citizens in the community. The final chapter contains suggestions and recommendations that should serve the municipal office for the better and more effective community development.