Analýza návštěvnosti internetového obchodu s oblečením

Abstract

This thesis deals with traffic of e-shop Rucnenasito.cz. The aim of the thesis was finding information about which selling phase and selling instrument is efective at increasing traffic of e-shop and conversion rate. Thesis is devided into two parts and that is theoretical and practical part. Theoretical part is composed of theoretical basis of e-shop and traffic analysis. Second part of theory is made of characterization of e-shop Rucnenasito.cz in terms of microenviroment, mezoenviroment and macroenviroment. Practical part is composed of two parts. First part is characteristic of typical visitor of Rucnenasito.cz and second part is about analysis of selling phases. Analysis is connected by statistical tests. Analysis was performer by method of observation. Tools, which were used to obtain necessary data were Google Analytics and Instagtam. Thesis finished by specific suggestions and recommendations, which arise from received data.