ELPOD: Podnikání na internetu, směry, možnosti, řešení, aplikace

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Sobotík, Tomáš

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This material describes problematic about e-commerce from different views. Theme orientation is business on Internet and its possibilities and extensions. Material contain overview of the most frequent e-commerce forms and the legal formalities related to this issue. The second part of the text describe more advanced possibilities how to make the business more effective. These are mainly problems of data warehousing and data mining in relation to Internet Business. The material contain description of data warehouse construction in Microsoft SQL Server 2005. It describes each sub-phase to the final reports and the use of newly acquired information. Further descripton of the most used data mining methods and their application in e-business environment with both commercial tools (Microsoft Business Intelligence Development Studio) and open source tools (RapidMiner). The final section of this part contain the result evaluation, usage possibilities of newly given information for business extension Leeds.

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Import 29/09/2010

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auction, association, business intelligence, clustering, data warehouse, data mining, data pump, decision tree, e-commerce, e-shop, ETL, Microsoft Business Intelligence Development Studio, OLAP, rapidMiner, SQL

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