Návrh marketingové komunikace tanečního klubu na sociální síti

Abstract

The aim of this thesis is to analyze the marketing communication of dance studio on the social network. The theoretical part contains the theoretical basis of marketing communication on the social media and the characteristics of the dance studio. The experiment method was used to compare two forms of advertising or promotion in one target group. The data was processed by ad manager and facebook reporting and evaluated for user reach, demographics, success and ad delivery. The analysis evaluated effective forms of advertising. Marketing communication campaign was designed using the results. The results of this work enable the dance studio to properly set up its marketing communications on the social network.