Analýza spotřebitelského chování studentů na trhu stravování
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Vysoká škola báňská - Technická univerzita Ostrava
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KLIMEŠOVÁ, L., Analysis of Consumer Behaviour of Students on Food Market. Bachelor work. VŠB-TUO in Ostrava, 2017.
The subjekt of the bachelor work is Analysis of Consumer Behaviour of Students on Food Market. The theoretical part of the work is ingaged in the main factors influencing the buying behaviour of the consumer. The aim of the practical part is to find out, through quantitative research methods, which factors influence consumer and his decision making process. In conclusion, the thesis focuses on the formulation of recommendatoins.
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student, eating, consumer behavior, influences, consumer