Analýza masmediální komunikace firmy na trhu kosmetiky

Abstract

The topic of the bachelor thesis is mass media communication of the selected company. Its goal is to find out information and analyze the forms of marketing communication of the Notino company, to find out how the company communicates with its customers through mass media and social networks. The theoretical part presents marketing communication, forms of communication mix and mass media. The practical part focuses on the research of Notino's mass media communication. Part of the thesis is the characteristics of the selected company and the analysis of a questionnaire survey on the perception of the company's communication by the respondents.