Návrh optimalizace struktury e-shopu

Abstract

The main goal of this thesis is to design structure of product categories for e-shop Biokomplet.cz. Secondary targets includes design for further measures that will enhance the usability and functionality of this online store. These objectives are achieved with the use of two research tools. First research analyzes data obtained with Google Analytics. The second analyzes data collected for this work with the method Card Sorting. Thesis consists of two parts: theoretical and practical. The theoretical part characterize company Biokomplet Trading s.r.o. and describes the theoretical basis of designing usable web, web analytics with Google Analytics and web usability tests. The practical part of the thesis conclude from data analysis, optimized design of e-shop structure and other recommendations for optimizing website