Analýza marketingové komunikace obchodního řetězce

Abstract

Subject of my bachelor thesis is a analyse marketing communication of retailer chain Tesco Stores a.s. My aim is to ascertain from which source gain customer the most often information about discount and by other action organize by this shop chain, which way of communication Tesco their customers offers and which of these tools effecting to the customer the most of them. This subject I choose because I think that this problems I rate as very interesting and actual.