Analýza marketingové komunikace firmy na trhu malých rekreačních objektů

Abstract

This thesis focuses on analyzing the marketing communication of a company operating in the market of small recreational properties. The aim of this study is to evaluate the effectiveness of the company's marketing communication strategy and propose recommendations for improvement. The research methodology includes a literature review of marketing communication, analysis of the company's marketing communication strategy, a survey of the target audience, and benchmarking against competitors. The results of this study can help the company to enhance its marketing communication efforts and gain a competitive advantage in the market of small recreational properties.