Strategická analýza pro vybraný podnik

Abstract

The theme of my thesis is "strategic analysis of selected company". I have chosen company ČEZ, a.s. for the analysis. The aim of this thesis is to create strategic analysis based on selected strategic analysis methods and to prepare recommendations for the future period based on this strategic analysis. The theoretical part describes individual methods of strategic analysis. This section also introduces the company which is being evaluated. The practical part uses knowledge from theoretical part and applies the methods to analyse the company. The information about company was drawn from internal company statements and from public institutions. The Conclusion summarizes all results and makes recommendations for the future period.