Analýza komunikačního mixu lyžařského střediska

Abstract

Communication mix Analysis of Ski Centre Rozália Štefanková

Ski resorts are very popular in winter. In particular ski resort Bukovina records now fall visitors. This decrease is due to high competition in the region.

The work is to analyze the communication mix ski resort Bukovina. The first chapter briefly characterized ski resort and its services. The second chapter discusses the theoretical part of the marketing mix. Consequently, the methodology is intended objective and the research. With the research found the necessary information. Using the data collected in the last chapter made recommendations to the Centre.