Marketingový mix výrobní společnosti Kimbex, s.r.o.

Abstract

The topic of this thesis is to propose recommendations that will lead to more effective tools of marketing mix. The aim is to consolidate the market position of the food manufacturing company Kimbex, Ltd. The first part summarizes the main findings and issues of the marketing mix. Subsequently, the theoretical part is the practical part, which with the help of SWOT analysis results of individual instruments of marketing mix suggests individual recommendation. The conclusion focuses on the evaluation of all of the facts and drafted specific recommendations and steps leading to the above-mentioned goals.