Analýza rozhodovacího procesu středoškolských studentů při výběru vysoké školy
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of the thesis was the Analysis of decision-making process of high school students of the choosing the university. The main aim was to analyze the basic factors influencing high school students in their choice of higher education and which factors have the greatest influence on the decision-making process. Partial aims include finding out whether there is a dependence between parents education and their children's decision-making when choosing higher education, as well as analyzing individual influencers and who has the greatest influence on students and ultimately where students are searching for information about universities. The data was obtained through a written questionnaire, which was distributed to students in high schools lessons. Through the answers was found that students consider the choice of a university as the most important decision and are most influenced by graduates of the university. Almost all students use websites as a key source of information. At the end of the data analysis are described suggestions and recommendations for universities. The final chapter summarizes the overall results of the thesis.
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questionnaire, black box model, decision making process, consumer, consumer behavior, tertiary education, trends, universities