Marketingová komunikace vybraného sportovního klubu
Loading...
Downloads
8
Date issued
Authors
Mrázek, Vít
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
This thesis focuses on the analysis of marketing strategy HC Oceláři Třinec. Also included is a detailed analysis of the current marketing strategy and marketing research. The aim is to analyze the current state of marketing strategy and provide suggestions and recommendations for the future. The result should serve as a basis for the club.
Description
Import 26/06/2013
Subject(s)
marketing, analysis, sports club, ice hockey, marketing communications, marketing research