Marketingová analýza investičního projektu průmyslového podniku

Abstract

Marketing analysis represents the basis of understanding of market processes and behavior and causes of the behavior of market participants. An integral part of marketing analysis is a set of tools for revealing the market position and identifying bottlenecks, opportunities and trends. The output of the marketing analysis is assignment for marketing research, the signal information for the process of controlling buying and selling policies, management decisions and strategic decision-making processes, establishing the future of industrial companies. The results are findings, trends and predictions about future behavior and the behavior of market participants and market environment. Marketing analysis requires a broad range of knowledge at the interface of technical and economic fields and the ability of analytical thinking.