Návrh na vytvoření letních aktivit lyžařského areálu

Abstract

This bachelor's thesis deals with the possibilities of extending the existing ski area to its year-round use. The aim is to propose the expansion and creation of summer activities, which should contribute to increasing attractiveness and attendance of the area out of the winter season, which is used in summer minimally. The theoretical part contains the definition of services and their marketing mix, followed by the characteristic of the Ski resort Razula. The practical part is based on marketing research, carried out by personal interviewing. Based on the evaluation of research are composed the recommendations and suggestions for summer expansion, which could then be used by the ski area operator.