Zhodnocení podnikatelského plánu vybrané firmy

Abstract

The bachelor's thesis deals with the evaluation of the company's business plan and the creation of a new business plan using methods for strategic analysis, goal setting and market research. The first part of this work clarifies the theoretical background that relates to the issue. These theoretical findings are further applied in the practical part. In the practical part, the results of the analyzes are created and compared with each other in different periods. The main goal of the work was to find out whether the company achieved its goals and whether they set them correctly. At the same time, new goals were created with a new business plan.