Marketingový výzkum pracovních zájmů studentů technických oborů

Abstract

The bachelor thesis is focused on working interests of students of technical fields. The aim of the thesis is to carry out marketing research among students on the basis of a questionnaire survey. Based on the data obtained, an analysis of the interests of the stakeholders will be carried out. The work is divided into two parts. The first part deals with the theoretical basis of marketing, marketing research and the characteristics of the target group. The practical part contains the results of the questionnaire survey and the conclusion. In the end, the individual questions and answers will be described and, according to the results, steps will be proposed that will lead to students' favor as future employees.