Analýza marketingové komunikace výrobce konkrétního průmyslového produktu
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Polášková, Dana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of my work is a marketing analysis. My work is divided into a theoretical and practical part. The theoretical part concerns terms marketing, marketing analysis, marketing communication and individual components of communication mix. In the practical part is described selected company, history of company, sphere of activity and the final products
Description
Import 26/06/2013
Subject(s)
marketing, marketing mix, marketing communication, stratégy, advertising, distribution