Analýza marketingových služeb lyžařských středisek

Abstract

This thesis deals with a research of the the winter sports market in Slovakia and in his surroundings. We were using mainly a researching method, which is called mystery shopping. This thesis further describes 8 ski centres in Slovakia. We were observing the services they offered, the neighbourhood and marketing communication in the ski resorts The thesis consists of five units. The first section describes the tourism services offered by ski resorts and a brief description of selected ski resorts. The second section focuses on theoretical foundations. The methodology and procedure for obtaining comprehensive data can be found in the third chapter. The next chapter focuses on an analysis made of the data discussed in the third chapter. The fifth chapter -entitled Proposals and recommendations- is then a follow-up of the fourth chapter.