Zhodnocení konkurenceschopnosti vybraných firem poskytujících prodej a servis automobilů

Abstract

Evaluation of competitiveness of selected companies providing car sales and service is carried out at AR CARS s.r.o., RT TORAX, s.r.o. and CENTRUM Moravia Sever spol. s r.o. Financial analysis has been applied to selected sector representatives and summarized by Spider analysis. External factors of selected companies have been evaluated by using Porter's five competitive forces analysis based on a team of experts. The selected companies are characterized by the viability of the company and the performance of its service activities. The conclusion of the thesis is a comprehensive assessment of strengths and weaknesses and opportunities and threats based on the output of each analysis. The obtained results are further used as a basis for recommendations for increasing the competitiveness of selected companies