Analýza marketingové kampaně IT firmy

Abstract

This thesis deals with the issue related to the marketing campaign of IT company, concretely evaluating the effectiveness of the communication campaign, revealing eventuality weaknesses and proposing solutions to improve future campaigns. The theoretical part presents different concepts of the marketing campaign issue. The practical part deals with characteristics of company ROOT and its environment. In this part the reader can read how the company ran a communication campaign. The last part deals with proposals and recommendations to improve the effectiveness of communication campaigns of company ROOT.