Analýza návštěvnosti e-shopu se šperky
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor’s s thesis deals with issues of attending the selected e-shop. It focuses on individual sources of attendances, visitors’ behaviour and it is completed with a final conversion analysis. Based on the measured data, the target segment is determined, and the customers’ persona of the selected e-shop is defined. For the purpose of processing and analysing data in this thesis, the Google Analytics tool is used.
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Internet, marketing, advertising, PPC, AdWords, Google Analytics, attendance, e-shop, conversion