Návrh marketingové komunikace pro výrobce hraček
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Date issued
Authors
Hubík, Jiří
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901736
Abstract
The goal of bachelor's thesis is to propose improvements in marketing communications for manufacturers of toys Wader.The work is divided into seven parts.I pay attention to the theoretical bais and characteristics of the company.On the basis of research are recommended improvement of marketing communication for the company Wader.
Description
Import 01/09/2009
Subject(s)
marketing research, characteristics of CTW Toys CZ Inc., characteristics of Wader, effective communication, communication strategy, marketing communication mix