Marketingová analýza kritických zdrojů strategických konkurenčních výhod u vybraných podniků hutní druhovýroby České republiky.
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Havlenová, Klára
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis presents an evaluation of the competitive advantages of the selected metallurgical enterprises of the Czech Republic compared to the chosen representatives of the world market. The work is written according to the available information from official web sites of selected representatives, Czech and international B2B databases and knowledge of literature.
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Import 03/08/2012
Subject(s)
marketing analysis, competition, competitive advantages