Internetový marketing jako efektivní nástroj podpory prodeje průmyslového podniku

Abstract

The bachelor thesis deals with internet marketing tools, which are designed to promote the sale of products and services of industrial company. The aim of this work is to define the right mix of online marketing tools to effectively increase sales of the company's products STEELCOM CZ a.s. The thesis is divided into two parts: a theoretical part and a practical part. The theoretical part is focused on explaining the basic concepts of marketing, both traditional and Internet marketing. Clarifies the use of different marketing tools for the industrial market and its customers.The practical part is devoted to the identification and analysis of the companys existing marketing tools STEELCOM CZ a.s. According to the evaluation of deficiencies in the internet marketing and gaps in the database system describes the appropriate steps optimization leading to better support product sales.