Analýza distribúcie poistenia na českom poistnom trhu

Abstract

This bachelor thesis deals with the issue of insurance distribution in the Czech insurance market. The aim of the bachelor thesis is to describe the distribution channels of concluding insurance contracts and to objectively compare the advantages and disadvantages of insurance distribution channels. At the beginning of the bachelor thesis it is important to discuss the concept of insurance contract. It is essential to get acquainted with the types of insurance, the essentials of the insurance contract, the rights and obligations of the persons involved in taking out insurance. Insurance distribution is an important link in insurance sales. Distribution channels can be divided into three basic types: internal distribution, external distribution and alternative distribution. The choice of a suitable distribution route is essential for insurance companies as well as for the client himself. Each distribution path has positive as well as negative characteristics. The individual advantages and disadvantages of distribution channels are objectively compared on the basis of a questionnaire survey and a professional publication. During the elaboration of the bachelor thesis, I drew from professional literature, laws and Internet sources.